Brand Strategy Sr. Analyst

We are looking for a detail-oriented, analytically sharp brand analyst to be the operational backbone of the Brand Strategy team. You will manage the BHT, support brief coordination, conduct competitive and cultural research, and produce the analytical inputs that allow the Brand Strategy Lead and Brand Strategy Sr Manager to stay focused on strategy. You will also cross-train to serve as backup for the Brand Strategy Sr Manager during absences.

• STRATEGY & EXECUTION

  • Coordinate and operate BHT waves: collect data from the Insights team, update dashboards, flag brand attribute movements, and maintain version control
  • Prepare regular competitive benchmarking reports — track how leading digital financial brands communicate across paid, owned, and earned channels
  • Prepare post-campaign performance summaries tied to brand OKRs — compile data from analytics tools and agency reports
  • Research cultural trends, category moments, and audience insights to feed into brand strategy planning sessions
  • Support preparation of strategy presentations and decks for brand reviews, stakeholder meetings, and agency briefings
  • Maintain brand documentation: tone-of-voice guides, messaging frameworks, and service-specific territory files across DiDi financial services
  • Cross-train fully on Brand Strategy Sr Manager responsibilities
  
  

  CROSS-FUNCTIONAL COLLABORATION

  • Support the Brand Strategy Manager and Brand Strategist Sr in documenting and tracking business team inputs — compile OKRs, priorities, and campaign requests from business teams so the brand team can act on them with speed and accuracy
  • Coordinate logistics with the external Insights team: send research requests, follow up on deliverables, organize study outputs, and prepare summaries for the team
  • Support brief documentation: format briefs, manage version control, and maintain the active brief file library
  • Assist in preparing materials that the Brand Strategist Sr takes to creative agency meetings

• 3–5 years of experience in brand management, marketing strategy, or a planning role at an agency or in-house team
• Experience operating brand tracking tools or coordinating research projects is highly valued
• Strong analytical mindset — comfortable working with data from multiple sources and synthesizing it into clear summaries
• Excellent attention to detail and documentation skills
• Proficiency in PowerPoint or Google Slides and Excel or Google Sheets for analysis and presentation building
• Proactive and self-directed — able to manage recurring tasks independently without constant guidance
• Fluent in English and Spanish

• We create customer value – We strive to always create valuable experiences for our users in everything we do. Our focus is to always innovate new experiences that are safe, pleasant, and efficient.
• We are data-driven – We are strong believers in making informed decisions, that’s why we are data-driven. We can better navigate the business landscape strategically by analyzing valuable metrics.
• We believe in Win-win Collaboration – Success is a team sport. When we work to help our partners and colleagues win, we win, too. While keeping everyone's best interest at heart, we communicate with candor and execute with excellence in all we do.
• We believe in integrity – Integrity is at the very core of our business. We are people who always want to do the right thing. Our intentions are sincere, we speak our minds and listen to each other.
• We always strive to do better. That means venturing beyond our comfort zones, learning from our mistakes, and helping each other grow.
• We believe in Diversity and Inclusion – Diversity is one of our biggest strengths. Our differences are what makes us distinct. We respect each other and believe in equal opportunities for all.