Fast recognises fast 🏁 We are expanding our presence in the world of motorsport by welcoming McLaren Racing as our new partners in a multi-year global partnership. This collaboration, which will see PUMA create team kit and apparel, spans the full McLaren Racing portfolio. It will bring fans closer to the action to experience the spirit, style and innovation that define McLaren Racing and invite them to become part of the team's story. Through special events and unique drops, the partnership will bring the exhilaration of racing to life in new and unexpected ways. After decades of collaborating with some of the greatest drivers and teams in the industry, it is an honour to write the next chapter of our long and successful motorsport journey together with McLaren Racing. Get ready to Race Louder 🚦
Come find us on Oxford Street 📍 We have opened the doors to our largest-ever European flagship store on London’s Oxford Street - one of the busiest shopping destinations in Europe. Spanning more than 24,000 square-feet, this space is designed to turn shopping into an experience, bringing our performance innovations and brand storytelling closer to consumers. Explore the customisation area to create unique products, immerse yourself in our NITRO™ running technology on a digital wall that responds to every touch, or step into the archive area that features iconic pieces from 77 years of PUMA history. This flagship is all about connecting people with our brand in new ways that go beyond just product. Take a look 👇
Following PUMA GCC’s recent NITRO™ activation, we’re putting the spotlight on the team that made it a success - our PUMA Dubai Mall crew. To kick off the running season in the Middle East, the flagship store was transformed into the ultimate home of NITRO™, creating an immersive experience that connected visitors with PUMA’s latest performance innovation. Located in one of the world’s busiest shopping destinations, the store welcomes millions of visitors each year, and the team consistently rises to the challenge. They led the activation on the ground, managing visual merchandising, the fit scanner, and the immersive treadmill tunnel, all while delivering an engaging and welcoming experience to every customer. Their ability to bring the NITRO™ story to life was key to the activation’s success. And thanks to their teamwork and passion, PUMA Dubai Mall is now the number one store worldwide in NITRO™ sales - a milestone that reflects the dedication and energy they bring every day.
Football jerseys are more than just sportswear - they’re cultural icons, symbols of identity, and timeless expressions of passion for the game. That’s why we’re proud to have launched our new Forever.Better. podcast series, “Who Gives a Shirt”, which dives into the legacy and future of football shirts. Hosted by former semi-pro footballer Jack Fowler and content creator Kimberly Cumberbatch, this five-part series brings together designers, superfans, historians, and changemakers to explore how football jerseys have shaped both the game and the world around it. Building on our Green Flags series, Who Gives a Shirt continues the conversation around sustainability in sport and fashion - highlighting PUMA’s RE:FIBRE programme, which transforms old garments and factory off-cuts into new materials. There's only one Forever... let's make it Better.
#GOWILD IN TOKYO In the third episode of our Go Wild series, we take you behind the scenes of PUMA’s biggest stage in Tokyo as the world's best track and field athletes come together. From exclusive access to the NITRO™️ Lab, where the future of running is engineered, to behind-the-scenes moments with PUMA’s star athletes and creators at the PUMA House and Flagship Store, this episode is all about the Future of Fast. We capture the energy of Tokyo, a city that never stops moving, and showcase how innovation, culture, and athletic excellence collide to push boundaries. Watch the full Tokyo recap here 👇
At PUMA, we believe sport connects people and we’re proud to share its power through our partnership with Boys & Girls Clubs of America and Canada. With clubs located within 10 miles of 90% of our stores, our retail teams volunteer their time to support youth in their local communities through sports, mentorship, creative workshops and in-store experiences that introduce kids to teamwork, leadership and retail skills. Whether it’s hosting shopping days with gift cards and swag bags or leading hands-on activities, these experiences highlight the meaningful impact we can make together. And with paid volunteer time for all full-time employees, giving back isn’t just encouraged at PUMA - it’s embedded in our culture. Together with Boys & Girls Clubs, we’re helping build brighter futures for the next generation.
From watching races as a kid to winning on the Monaco streets, PUMA athlete and F1 Scuderia Ferrari HP driver, Charles Leclerc, had anything but an easy journey. 🏎️ On Go Wild, he opens up about chasing a nearly impossible dream, the sacrifices behind the scenes, and the mental toughness it takes to race at the top. It’s not just about the talent, it’s about consistency, pressure, and proving yourself over and over again. Listen in 🎧👇
At PUMA, we welcome everyone to the game and encourage our employees to express their true selves - because we believe that greatness begins with the courage to be yourself. This Pride Month, many of our global teams came together to celebrate what drives us forward: diversity, equity, inclusion and belonging. At our HQ in Herzogenaurach, a vibrant Pride Week featured engaging activities, including a pop-up shop with our Equal Love Collection supporting a local LGBTQIA+ charity, and an inspiring panel discussion that sparked meaningful conversations. Across our global offices, teams marked the month with creativity and community - hosting panel talks, awareness events and fun activities that brought people together and celebrated the power of diversity.
Championing diversity with Top Employer Greatness begins with the courage to be yourself. We believe in creating a culture where everyone feels empowered to show up as their authentic self, both on and off the pitch. That's why we were thrilled to host the Top Employer Institute & PUMA HR People Summit 2025 at our headquarters in Herzogenaurach, welcoming companies from around the world to join us in a meaningful conversation on diversity. Industry leaders had the opportunity to share insights, strategies, and best practices on fostering inclusive workplaces. Working with Top Employer and being certified for the sixth year in a row is something we’re incredibly proud of. It was a truly special moment to host an event where we can collaborate with other HR professionals on our shared commitment to excellence in employee experience and workplace culture. Let's continue to welcome everyone to the game.
In celebration of Earth Day, we shared our newly published 2024 Sustainability Report along with a major milestone in our journey towards #ForeverBetter. In 2024, PUMA achieved its goal of making 9 out of 10 products from recycled or certified materials in 2024, a year ahead of schedule! We used 13% recycled cotton and about 75% of recycled polyester fabric in our products, with 13.9% of the polyester used in our apparel coming from our innovative textile-to-textile project, RE:FIBRE. This milestone highlights our commitment to sustainability and the incredible teamwork of our team and partners. We are committed to continuing this momentum to reduce our environmental footprint as part of our Vision2030 sustainability goals. Discover our other Sustainability achievements in the report here👉🏻 https://bit.ly/38BFWRz
