7-Eleven Singapore yesterday announced the launch of its corporate social responsibility programme, Together We Care, dedicated to uplifting children, youth and families. At a time where communities face growing challenges and evolving needs, 7-Eleven is partnering with Singapore Children's Society to support their mission of bringing relief and happiness to children in need. Over the next two years, 7-Eleven will pledge S$80,000 by contributing 10 cents from every signature Egg and Cheese sandwich sold across its 460+ stores in Singapore. 7-Eleven stores will also serve as community touchpoints to highlight the Society’s work and resources to raise awareness of their programmes, while team members will volunteer their time to bring care and joy to service users. The partnership was launched at the inaugural 7-Eleven Run and Quest 2025 and graced by Guest of Honour President Tharman Shanmugaratnam, Patron-in-Chief of Singapore Children’s Society. Through this partnership, everyday purchases at 7-Eleven become a chance to give back. As Singapore’s largest convenience retailer, we’re proud to be always near and here for our community.
We’re proud to share that DFI Singapore has recently been recognised as a Company of Good by the National Volunteer and Philanthropy Centre (NVPC) in recognition of our sustained efforts to uplift communities and create meaningful, lasting impact. Across our brands, we’ve supported a range of causes, from fundraising and food drives to mental health advocacy, providing essentials and personal care items to underprivileged families, organising charity car washes, and delivering meals to those in need. Beyond giving back, we’re also driving change through sustainable business practices. From 7-Eleven’s use of 100% Rainforest Alliance Certified Arabica beans to Meadows’ switch to 100% recycled rPET water bottles, every small step counts toward a greener future. We’re thankful and honoured to be recognised among 400 companies in Singapore – a testament to the positive impact purpose-driven organisations can create. We’re committed to playing our part in sustainably serving Asia for generations with meaningful everyday moments.
We are proud to announce our partnership with DBS Bank as the exclusive banking partner across our retail network in Singapore, including Guardian Singapore, 7-Eleven, Cold Storage Singapore, and Giant. As one of Singapore’s largest retail-banking collaborations, this partnership reflects a shared commitment to delivering greater value and rewards to our customers. In today’s climate, where cost-consciousness is increasingly important, this collaboration enhances our ability to serve as the preferred destination for fresh food, health and beauty essentials, and everyday convenience. Through this partnership with DBS Bank, we are also strengthening customer loyalty, driving traffic across our stores, and fostering deeper engagement with those we serve. At DFI Retail Group, our purpose to sustainably support the needs of our customers and communities remains at the heart of everything we do. We are excited about the opportunities this partnership will bring as we continue to deliver even greater value to our customers.
Every June, we celebrate what makes DFI unique — our people! In this year’s People Month, themed hashtag#CreatingPossibilities, our team members made it magical across every market, booth, and conversation, showcasing what’s possible when people lead the way. 💡From hashtag#career inspiration to hands-on hashtag#AI learning and the launch of two powerful people-focused platforms – DFI Link and DFILEARN – we explored hashtag#growth, impact, and hashtag#innovation together. ✨Local highlights like the AI@DFI Fiesta and Learn-opoly booths brought learning to life with games, coaching, and community. A heartfelt thank you to everyone who joined in. Let’s keep creating possibilities — every day, in every action.
Last Friday was a memorable night for our People & Culture team in Hong Kong! We proudly celebrated DFI Retail Group being named as one of the Best Companies to Work for in Asia - Hong Kong. The HR Asia “Best Companies to Work for” Awards honours organisations that go above and beyond in creating exceptional people practices, positive workplace cultures and high levels of employee engagement. That is not all - we are also proud to receive the Diversity, Equity, and Inclusion Award, underscoring our commitment to building and embracing an inclusive culture where every team member feels empowered to bring their true selves to work and contribute to their fullest potential. This is a cornerstone of our culture and a key driver of our business success. Congratulations and thank you to our team members for all that you do to make DFI an employer of choice in Hong Kong and Asia!
At DFI, sustainability is embedded in our Purpose and drives everything we do. This is how we create lasting value for our customers, communities and the planet. Today, we are proud to announce the launch of our 2024 Sustainability Report, which reflects how we deliver impactful results while driving positive change in retail in Asia. We made significant progress in our ESG performance. We ranked in the 84th percentile in the S&P Global Corporate Sustainability Assessment (Food & Staples Retailing industry, as of 8 January 2025), meaning that we are ahead of 84% of other companies in our industry. To continue reducing our carbon footprint, we have reduced Scope 1 and 2 emissions by 14.2% compared to the 2021 baseline, working towards 50% reduction by 2030 and net zero by 2050. Additionally, we have reduced a minimum of 30% of Scope 3 emissions on the approved participating rice fields from the innovative, sustainable Low-Carbon Rice Pilot Programme on the approved participating rice fields in Thailand, compared to the traditional farming method. With our refreshed sustainability framework focused on #People, #Products, and #Planet, we align our actions with our Purpose to deliver essentials while safeguarding livelihoods, ecosystems, and wellbeing. Together with our dedicated team members and business partners, we are co-creating a sustainable future for Asia. Explore our sustainability journey with the video below and the full report here: https://lnkd.in/g_KY7fZw
We are excited to unveil our unique Team Member Value Proposition (TMVP): “Create Possibilities Every Day.” Our TMVP speaks to the core of who we are and what sets us apart - what we do each day is to create possibilities for our customers, team members and communities! We create possibilities every day by focusing on: • A Job with Daily Impact – Our jobs are centred around our purpose. The work we do positively impacts our customers, each other, and our communities every day. This motivates us to perform at our best. • Growth Built on Opportunities – A growth mindset fuels personal and business growth. We embrace the opportunities hidden within challenges to create new possibilities. This approach allows us to continuously learn and push the boundaries of Asian retail. • Foundation for Tomorrow – Our long, proud history is a solid foundation for building even greater success. We take pride in our legacy and honour those who came before us by following their example of facing the future with ambition and optimism. These three pillars embody our promise to create a workplace where our team members can thrive, make a difference, and feel a sense of belonging.
At DFI Retail Group, we are excited to announce the launch of our Purpose, a guiding principle that has always been at the heart of our operations. Serving millions of customers across nearly 11,000 outlets in 13 Asian markets, our unified purpose is to “Sustainably Serve Asia for Generations with Everyday Moments”. Here’s how we bring our Purpose to life: • A Clear Focus on Sustainability We prioritise the wellbeing of our team members, communities, and the environment. • Our Heart to Serve Asia Care, quality, and responsibility remain central to everything we do. • For Generations to Come Our actions today create lasting benefits for the future. • Serving Everyday Moments We deliver value and services with passion and compassion, both big and small. DFI is proud of our Purpose. Together, we are committed to making a positive impact and enriching everyday moments for everyone we serve.
We are excited to share that DFI has been honoured with the Silver Award in the Best Employer Brand category at this year’s LinkedIn Talent Awards, recognising our efforts and impact on building a strong employer brand and engagement with our audience in a meaningful way. The LinkedIn Talent Awards recognises companies leading the future of work by demonstrating remarkable adaptability, innovation and creativity in their talent attraction and engagement efforts based on their data insights and analytics. We are incredibly proud of our team’s effort, passion, and dedication in building an engaged audience on LinkedIn. This recognition is a testament to our teams’ strong collaboration across the business in showcasing an authentic employer brand that strongly resonates with the talent community. Thank you to all our followers and our team members for being part of this amazing journey, helping us to co-create and shape DFI as a great place to work, learn and grow.
Last month, we successfully concluded our inaugural Diversity Summer Internship Programme. DFI Retail Group, Hongkong Land Limited and Hong Kong Maxim's Group have joined hands for the first time this summer to launch the Diversity Internship Programme, a 5-week programme aimed to foster diversity, equity, and inclusion (DE&I), which is part of our strategic focus on creating an inclusive workplace to attract top-tier talent. Through this programme, five talented students from diverse backgrounds rotated across the three companies to gain hands-on experience across various functions, including Finance, Marketing, Commercial, Corporate Social Responsibility, and People & Culture. They have brought unique cultural perspectives to the organisations and inspired new ways to collaborate and problem solving. We celebrated the programme's success at a closing ceremony in our Hong Kong office. Our partnering companies expressed interest in expanding the programme to involve more students next year. We are eager to continue fostering DE&I at the workplace everyday, and a more inclusive future.
