BIRKENSTOCK collaborated with AKQA to present an interactive exploration of its legacy. A scrolling timeline chronicles pivotal moments from 1774 to 2024, celebrating the rich tradition in shoemaking. From the first church documents signed by Johannes Birkenstock to a more recent Barbie Movie collaboration, each step plays a pivotal role in defining the brand’s journey.
SKIMS joined with AKQA and ArcTouch to refresh the digital platform, featuring the future of underwear, loungewear and shapewear. The website acts as a next-generation portal for the newly launched app-exclusive loyalty programme, driving customer engagement to unprecedented heights and giving the world an experience that represents all body types and complexions.
Loewe and On collaborated with AKQA to create a bespoke interactive installation in celebration of their new partnership. Live at pop-ups across the globe, including Selfridges London, the physical experience captures the wonder of walking on clouds, while simultaneously mimicking the natural patterns of the great outdoors when met with human interaction — taking kinetic experiences to new heights.
Netflix collaborated with AKQA to create a game inspired by the new film It’s What’s Inside. The eerie digital experience echoes the film’s themes of identity distortion and allows people to adopt the voices and visual likenesses of one another, challenging each other to guess who is who. The immersive concept offers a surreal twist on social interaction, turning friends into replicas in a genre-bending journey of impersonation.
UGG partnered with AKQA to launch the autumn and winter product line. The anthem film explores how the power of individual expression can inspire and connect people. Filmed in Seoul, South Korea, the idea comes to life by capturing a group of dynamic creatives who evoke the ethos of confidence, community and innovation that UGG is known for.
IBM partnered with AKQA to showcase the power of Hybrid Cloud by translating complex business processes into simplified 3D components. An anthem film features a compelling visual vocabulary and highlights the platform’s secure, open and consistent realm for AI implementation, assisting businesses in accelerating and maximising their existing AI investments to achieve their full potential faster.
Delta and AKQA launched the sixth version of Fly Delta, another bold step for the airline industry’s digital leader. It includes a reimagined home screen to provide travel inspiration, an intuitive Today Mode that features constant boarding pass access and the ability to adjust quickly to travel changes, new perks for SkyMiles members and more.
HERE Technologies joined with AKQA to transform the global website. The reimagined technical infrastructure and unified design system offer intuitive organisation and accessibility of complex data, making HERE’s platform accessible to everyone, regardless of their business need, size or sector.
Chime and AKQA crafted a touching film challenging a group of people to take all the money offered or share it with a stranger to see if their collective act of generosity can unlock one million dollars. The $1 Million Bet launched across all of Chime’s social channels, receiving over 115 million views and 375 million total impressions, surpassing all other activations to date.
Young people often experience higher stress levels and rely on music for self-expression. Sprite partnered with AKQA to map out some of their most feared social situations, from embarrassing work parties to being chosen for the kiss cam. Six humorous films capture awkward moments each with a distinct soundtrack, and lyrics on Sprite cans encourage smart ways to kick the heat and enjoy the cool.
