1 Partnership **Case Study on the Zeal "Offerer" Model**. Offerers are platforms that work with Zeal to build a payroll product to SELL to end-SMBs. Offerers use Zeal as an opportunity to become a fintech platform. Pick **1 platform (logo)** you want to sell to and include the following in the case study: - What is the Company's core offering? What is their general business model? What is their mission? Include general business stats you can find that would be helpful for us in the Partnerships process. - Who are the decision markers of the Platform? Who will be likely to answer your emails/LinkedIn outbound? - Who is the end-user of this platform? What are their top 3 pain points with payroll today? - Why would the platform want to build payroll? What would the end-payroll product be like? Pitch the product as it would be sold to the end-user - What opportunities does payroll open up for the platform? What financial products can the platform launch next because they now have payroll? - Show projections of estimated revenue **this platform can earn** off of selling payroll? What do these projections look like YOY? What do these projection look like if the platform builds 3 additional financial products on top of payroll?