I applied online through their website because I was a big fan of Gary Vaynerchuk, and really wanted to work with his company. Maybe a week or so later, I got an email telling me they wanted to set up a skype interview with me. It's been a while now so I can't remember exact details, but I had to do two skype interviews- I believe one was with hiring people in New York and the other was with the community manager supervisors in San Francisco (which was where I had applied to work). The interview process was fine- I would almost compare it more to a first date- they just tried to get to know you and understand your personality and how you worked; very few technical questions. Ultimately, I got the offer, and I really wanted to accept, but the finances just weren't right and it was impossible.

The interview was online with their HR. HR is friendly and the process was smooth. It took about 20-30 minutes, they only want to get to know the expected salary, background, etc. After HR, then we get to another round with the user.