OBJECTIVE OF THE SESSION Your objective for this session is to pitch one company from the Tourism industry with a music solution that would help them achieve their strategic objectives. Your offer has to be a SMP, and therefore should include: - Content - Marketing assets - Events and examples of activation mechanisms a) Transport company (Airline or Railway) Objective: increase customer loyalty and appeal of the existing program Target: Business & Premium customers, frequent travellers Additional details: - Existing loyalty program launched 2 years ago, currently including 700,000 members (40% active) - Dedicated page on their corporate website, with member account details and promotional information - Current reward scheme: points offer discounts on flights (no additional reward partners) - Current budget: 750k€ / year but not afraid to increase it to speed up member acquisition