It was pretty simple. I'm very well-connected in the fashion world and my peers see me as an opinion leader in the industry. I'm also gay, which helps. I was approached by a friend and told about the project. I spoke with some of the founding members. After bouncing around a few editorial ideas, we decided I was a fit. With this company, it's important to be proactive. Reach out. Share your vision of the company and community. If it fits, it fits.