Very very industry-focused interviews. They want candidates who are passionate about media, and have credibility behind their interest. Technicals are easy (compared to other prominent banks); the focus is behavioral fit and genuine passion. Plus, target school isn't optional.

Had three rounds, all with 3 interviews each. Each interview was very technical, they expect you to already have a lot of knowledge. Know also about the companies in the portfolio as they will expect you to know that