It was a very interesting process to say the least. I was contacted pretty quickly after submitting my resume and told that my resume was a GREAT MATCH and they were SO EXCITED to talk to me. We set up an initial screen and I had a very comprehensive phone interview with a recruiter who asked some grueling questions for a phone screen. After that I was moved on to the next round where I had a conversation with someone pretty high up at the company and we had a very laid-back chat. He lead me to believe I was being considered for one of two roles they were offering. I felt great about the opportunity and walked away feeling confident in my standing. After I sent a very comprehensive "thank you" to the interviewer (including some 'free' ideas he asked me to pass along), I didn't receive anything back for a few days so I followed up with the recruiter to inquire about the next steps in the process. I received information that they would let me know the following week. During that time, I was consistently advertised the same job posting on Linkedin and told I was a "Top Applicant" which was reassuring AND someone from the Semrush recruiting team even reached out to me on Linkedin to try and recruit me for the same job I had already been interviewing for. Kind of weird, but again, reassuring that I was a good fit for the role. A few days later, I got a random, blanket email from the recruiter saying they were going to "move forward with candidates who specifically meet their requirements for this particular role." Such a generic email with no other context. Of course, I followed up asking for specific reasoning why, but was ghosted. I guess I will never know why I was such a "great fit for this role" when I actually wasn't. Just another standard in-house interview at a company that doesn't actually know what they want. Hope they figure it out soon.