Initial phone screen: Tell me about yourself? Why do you want to work for Nielsen? What do you think we do here? Tell me a time when you took the initiative to make an impact and what are the results and how you measure these results? If a company comes to you for advice on launching a product, what information do you need to know to make that recommendation? Walk me through your resume (highlight any analytics experience, client service experience, presentation and communication experience) They don’t like when people talk about using this as a stepping stone, so don't talk about all your big future plans (but if you read about the company at all you'll know that over half of the ppl will leave here in a few yrs) NOTE: There are multiple departments here… 1. TMG – the young hip group that brings in the most $$ working with marketing mix modeling 2. BASES – demand forecasting 3. continuous analytics – the group that handles everything else You pass that you'll get a call to schedule a quant test w/in the week Quant Test: the easy ones: 1) You take a test, and 60% pass the first time and 40% fail. The second time around, 80% pass the test and 20% fail. The third time, 90% pass and 10% fail. a. What is the probability that you pass the 1st OR the 2nd time? b. What is the probability that you pass on the 3rd time? c. What is the probability you fail? 2) The results of surveying 100 residents of a city reported that 40 read the daily morning paper, 70 read the daily evening paper & 20 read neither. How many: 1. Read at least 1 paper? 2. Read both? 3. Read exactly one daily paper? The medium difficulty ones: 3) A company sells Choco cookies for $15 each and can sell 3,000 per year; $5 of the product price is profit. The company is considering buying a new piece of equipment that will cost $100,000. The new machine will produce Choco Nut that cost $10 to make, can be sold for $15. And can sell 5,000 units of per year. How many years, based on the profit of ChocoNut, will it take the company to completely pay for the machine with it]s profit. 4) given price of the pretzels and then said that people would like 50% more salt, which would cost x amount. Given how much pretzels were sold in the past, you have to calculate how many additional pretzels need to be sold to cover the cost of adding the extra expense of adding salt. 5) A new company will release 3 new products (A, B, C). 20% of buyers will buy A, 55% will buy B and 25% will buy C. People that buy A will buy 1.5 units, B 2.5 and C .75. What percent of total sales will be product B? 6) out of a random sample of 500 , 75 like oranges. How much more sample should be taken in order to reach the no 100 who like oranges 7) list of ounces of each product, their selling price, % sales volume for the first season for each product, % sales volume for the rest of the year for each product, what’s avg ounce sold for that year 8) X% of the ppl own house, X% ppl who own house have carpet. X% of the ppl buys foaming carpet cleaner own house, how many ppl own house & buy carpet (can’t remember this one very well) The Next Section is Case study with 3 questions: I. Product Launch: A survey of 300 magazine readers was taken because a client has given its advertisement on that magazine. The a matrix has been given with numbers of people who read the magazine, number of ppl who do not, people who buy the soap after reading the magazine and how many ppl buy soap w/o reading the magazine. 1) Was the advertisement effective? 2) Recommendation to client 3) What more questions could have asked to respondents II. Hypothesis Report: A report has to been to president as you would like to convince him to launch a new product UNISOAP that cleans literally EVERYTHING: clothes, hair, body, the toilet…who knows what else. The features will be given and you have to show strengths and weakness of the product. NOTE: TIME IS OF THE ESSENCE!! Two full pages of writing takes longer than one would expect If you pass that, you'll get a call back w/in the week for an on-site interview. On site interview questions: What is sales a function of? List of explanatory variables. Regression basics: what’s a r square etc. Time when you failed to deliver Time when you were criticized Time when you couldn’t meet a given deadline Time when you really made a difference on project If there s a stack of quarter as tall as the empire state building, will they all fit on this table assuming weight is not an issue (can't fail this one, he will walk you through it UNTIL you get it right)