Much like the interviewers said - you are contacted for an hour long interview and present a few projects and a design challenge. It does seem like they have a certain personality type in mind and are conspicuously using that checklist. If you don't fit that bill, they'll likely stare down the clock. One thing that did concern me is the fact that my lead designer was kept as an intern for an year - the top design innovation and consultancy firms I've applied/interviewed at don't tend to do that for more than 3 months. There also seems to be a internal hierarchy senior/junior feel from how my interviewers behaved - could just be deference. Few points to think about - there projects on their website are not as telling as their banking clients, much more business, less innovation