Applied online and received interview call a couple of weeks later. I have prior experience interning in marketing for a technology company. They were looking for someone with specific knowledge in Artificial Intelligence (AI), which I do not suppose, and it was not mentioned on the job listing either. I do not have anything on my resume that suggests I have a background in AI, or for that matter, even algorithms. Hence, I am not sure why they contacted me. But the interviewer was very patient and explained everything about the position and their department nonetheless.