Provides a first and sometimes, lasting impression of the campus to the candidate. Clearly articulates responsibilities and qualifications to attract the best suited candidates. Improves retention as turnover is highest with newly hired employees. Employees tend to be dissatisfied when they are performing duties they were not originally hired to perform. Provides an opportunity to clearly articulate the value proposition for the role and the department and helps attract candidates to apply. Optimizes search engine results by ensuring job postings rank highly in candidate search results when searching on-line Serves as documentation to help prevent, or defend against, discrimination complaints by providing written evidence that employment decisions were based on rational business needs