El proceso tomó 2 días. Acudí a una entrevista en Interbrand (Shanghái, Shanghai) en ene 2017
Entrevista
The process lasts for two days. The first interview was with an employee from business development department. After finding out that it was not what I wanted and realizing my determination to the brand strategy department, I was forwarded to a senior brand strategy consultant for an interview.
Preguntas de entrevista [1]
Pregunta 1
- A case study on a credit card company from the perspective of brand.
- Your approach to evaluate a brand.
- Motivation questions on why you want to work for a brand consultancy.