I received a call from the ikea HR department asking me if i was interested in complete a task, the consisted in doing a mood board and sketching some hand drawings about a Brand identity called Fusion Flavours International Gourmet and the objectives were: 1.Selling organic food & flavours for a really good price. They focus on international brands of typical products from different countries, so customers can appreciate the variety of tastes and species. They also want to safeguard crops in danger of extinction. 2.Promote the interest for food and the personalisation of products to the customer's preference. The aim is to build and share knowledge and create collective experiences. 3.Reference source of information on the world of gastronomy. They offer customers information on product excellence and let them experience unexpected combinations of flavours and tastes. 4.Identify and strengthen small local businesses that produce quality products but do not have the necessary means themselves for adequate development and promotion, nationally and internationally.