I submitted my CV in mid-July and received a call in early August, followed by an onsite interview in mid-August. I received an offer in early September. The first call from HR was to ask about my availability for the onsite interview and to send me a business case related to omnichannel aviation. The case involved creating a campaign for targeting passengers, and I was asked to prepare a 10-minute presentation, which I needed to complete and submit within 72 hours. It was a case directly related to their current business, where they customize targeting for passengers. The onsite interview was very pleasant, with two hiring managers and one HR. The interview began with a self-introduction, followed by the presentation and a series of follow-up questions from the hiring managers regarding the case. They were very nice and seemed particularly interested in why I planned the campaign, how I targeted the customers, and the segment logic behind it. The second part of the interview focused on behavioral questions and why I wanted to work for Cathay Pacific. Both interviewers were kind and patient throughout. As the role is based in Hong Kong, they are open to multilingual candidates. Although most of the interview was conducted in English, some questions were asked in Mandarin because I am Taiwanese, and they also mixed in a bit of Cantonese.

After the online application process, I got a call within a week for scheduling the interview. The panel interview was around 30mins, and questions from Team Manager, Assistant Manager and HR.