I was contacted through Indeed.com and from the get-go they were very friendly if not a bit informal (the woman on the phone was on her way to pick up her children from school so it was sorta a car call). She immediately mentioned that I stood out because I had bothered to write a cover letter. I initially interview at their place in Mission Viejo then went for second interview at their place in Yorba Linda, which was a bit of a drive for me. Ultimately I was not offered the final position.