Scope of the Role

The fundamental role is to interact with the sales team, distribution, logistics, manufacturing and finance areas, so that from the marketing perspective, direction is given towards the achievement of the objectives.

Specialized understanding of Mexican aftermarket portfolio and consolidated insights to execute global product line strategies, domestic market strategies, and overall commercial opportunities success and leadership in the market.

Partner with Engineering, Regional and Global teams to drive the organization strategies, global initiatives, portfolio strategy and product roadmap, managing the full product lifecycle from launch planning and validation through commercialization, ongoing lifecycle optimization and Cross-functional communication.

Essential Duties and Responsibilities

• Product line innovation leader, responsible of complete landscape overview, benchmark assessments, development, profitability and brand awareness.
• Working closely with sales, sales analytics, and directly with customers to identify GAPs and incorporate it into the overall product planning, launch and commercialization process; support sales to drive the sales pipeline and close opportunities.
• Defines, implements, and manages regional product value propositions, product development, market positioning, and pricing strategies. Supports local country teams in achieving sales, marketing, and service objectives.
• Develop and update product catalog to organize, present, and communicate a company's offerings clearly and attractively.
• Define, implement, and oversee the internal and external communication strategy aligned with key initiatives and brand identity. Lead and supervise the communications team (graphic design, digital communication, training), ensuring quality and timely delivery.
• Manage corporate image and reputation, ensuring consistency across all messaging, channels, and communication materials, and ensure all PR initiatives have the appropriate approvals from Global Communications.
• Collaborate with business leaders to ensure effective communication of initiatives, key projects, and product launches, supporting lead generation and retention, especially in B2B environments.
• Oversee item creation, price setup, purchase requisitions, and payments for all marketing-related expenses.
• Plan special events for distributors and/or partners, including sourcing speakers, selecting venues, renting spaces, organizing agendas, and coordinating branding and communication.
• Evaluate training effectiveness through performance indicators and propose continuous improvements.

• Travel domestically as required (30+%).

• Coordinate training plans by product line managers, overseeing manuals, presentations, and virtual/in-person training sessions.

Requirements and Preferred Skills

• University Degree or College diploma MBA / Marketing preferred.
• 11-15 years of experience - including roles with global work experience and perspective, preferred in similar application environments.
• High Level interpersonal and leadership skills; must be able to influence across multiple levels within the company and locations, including establishing global partnerships. Leads through influence, with and without authority.
• High degree of managerial, leadership, and communication skills.
• Demonstration of a strategic mindset - including roadmap development. New product commercialization experience a plus.
• Strong business acumen with knowledge of go-to-market strategies.
• Experience in selling Fluid Power and/or Power Transmission products is highly preferred.
• CRM experience is preferred.
• Advanced proficiency in Microsoft Excel and PowerPoint, with the ability to synthesize complex data into clear, actionable insights.
• Advanced English Professional Proficiency.