Infinityn International
PERFORMANCE MARKETING MANAGER - B2B INTERNATIONAL CAMPAIGNS
Overview
Infinityn International is your strategic partner for B2B success. We specialize in transforming Go-To-Market (GTM) strategies for B2B companies. As a strategic partner of Demandbase and GTM Partners, we excel in Account-Based GTM solutions, helping businesses navigate modern marketing, sales, customer success, and revenue operations. With over 8 years of experience, we have driven revenue growth for global enterprises, supported by a team of SDRs, researchers, marketers, and consultants. Our success stems from aligning sales and marketing efforts through clearly defined Go-To-Market strategies.
Our partnership with GTM Partners across the EMEA region enriches our expertise and reach. As a Strategic Partner of Demandbase, we leverage the leading Account-Based Go-To-Market platform to deliver exceptional results. Our Agile Account-Based Growth (Agile ABG) framework ensures flexibility and responsiveness. We offer comprehensive strategic Go-To-Market and ABM/ABX advisory and consultancy, including assessment and blueprint development with actionable plans tailored to your business needs.
Our ABM/ABX professional services encompass in-depth analytics, reporting, account insights, and market research to inform strategic decisions. We excel in multi-channel campaign planning and management to maximize outreach and engagement. Our tailored sales and marketing training, coaching, and playbook development are designed to enhance our customers’ pipeline development and revenue generation effectiveness. We support revenue technology implementation to optimize operational efficiency. We are proficient in sales development and create a cohesive sales and marketing ecosystem that enhances account-based demand generation and drives sustainable revenue growth.
Job Brief
As a Performance Marketing Specialist for B2B International Campaigns, you will play a pivotal role in driving our clients’ digital marketing success. You will be responsible for setting up, managing, and optimizing paid ad campaigns across various platforms including LinkedIn, Facebook, Google, and Demandbase DSP. Your expertise will help shape and execute global marketing strategies that deliver measurable results. You will work closely with our international clients, leveraging your deep understanding of performance marketing to enhance their online presence and achieve their business objectives. This role demands a strategic thinker with strong analytical capabilities, who can drive growth through data-informed decisions and innovative marketing tactics. Your ability to collaborate with cross-functional teams and communicate effectively with clients will be crucial in ensuring the success of our campaigns.
Perks of the Role
- Global exposure: work with international clients and gain exposure to global marketing strategies and practices.
- Continuous learning and professional development opportunities, including access to industry conferences, workshops, and certifications.
- Enjoy a hybrid working arrangement that includes office and remote (home office) work.
- Earn a salary with incentives/bonuses that make your ‘wish-list’ a reality.
- Be part of a forward-thinking team that values innovation, creativity, and the latest marketing technologies.
- Join a diverse and talented team that fosters a collaborative and inclusive work environment.
- Opportunities for career advancement within a rapidly growing company.
Your Mission
- Campaign Strategy: Develop, implement, and manage performance marketing campaigns across multiple platforms (LinkedIn, Facebook, Google, Demandbase DSP) to achieve business goals.
- Performance Monitoring: Monitor key marketing performance metrics and provide regular reports and insights to our clients.
- Optimization: Continuously optimize campaigns to improve performance, including A/B testing, audience segmentation, and adjusting strategies based on data analysis.
- Budget Management: Manage budgets effectively to maximize ROI, ensuring campaigns are delivered within agreed financial parameters.
- Collaboration: Work closely with creative and content teams to develop compelling ad creatives and messaging. Coordinate with other marketing functions, such as SEO, social media, and email marketing, to ensure cohesive campaign execution.
- Market Research: Conduct competitive analysis and stay updated on the latest digital marketing trends, technologies, and best practices to identify new opportunities for online presence expansion.
- Client Communication: Maintain day-to-day communication with clients and partners, ensuring their needs are met and expectations are managed.
- Strategic Development: Develop comprehensive marketing strategies that align with overall business objectives, including defining key performance indicators (KPIs) and setting performance targets.
- Data Analysis: Analyze campaign performance data to identify trends, insights, and areas for improvement. Provide actionable recommendations based on data to enhance campaign effectiveness.
- Innovation: Identify and explore new traffic sources and opportunities for growth, leveraging advancements in AI and machine learning to optimize campaigns in real time.
Skills & Requirements
- Bachelor’s degree in Marketing, Business, or a related field.
- 3+ years of experience in performance marketing, with a proven track record of managing successful campaigns.
- Proficiency in using LinkedIn Ads, Facebook Ads, and Google Ads.
- Experience with Demandbase DSP is a plus.
- Experience with Google Analytics and other data analysis tools such as Excel.
- Strong understanding of SEO and SEM strategies.
- Experience managing PPC campaigns on platforms like Google Ads and Bing Ads.
- Familiarity with marketing automation tools and CRM systems.
- Experience with A/B testing and multivariate testing.
- Ability to create detailed performance reports and provide actionable insights.
- Excellent organizational and time management skills.
- Strong communication and interpersonal skills.
- Strong business English is a must.
- Ability to work independently and as part of a team.
- Experience working with international clients and managing global campaigns is a plus.
- Certifications in LinkedIn Marketing Labs, Google Ads, Facebook Blueprint, or related fields are preferred.
Frequently Asked Questions
- What is the working arrangement?
The role is based in Budapest, Hungary, a vibrant city known for its rich history, stunning architecture, and lively cultural scene. This position offers a flexible hybrid working arrangement, allowing you to enjoy the best of both worlds by combining the benefits of working in a dynamic office environment with the convenience and comfort of remote work from your home office. This setup not only fosters a balanced work-life dynamic but also encourages productivity and creativity by providing the opportunity to collaborate with colleagues in person while also enjoying the flexibility of working from home.
- What kind of clients will I be working with?
You will collaborate closely with international clients from diverse industries and regions, assisting them in crafting comprehensive strategies and innovative solutions to develop and execute global marketing campaigns. This involves conducting thorough market research to understand cultural nuances and consumer behavior, tailoring messages to resonate with different audiences, and leveraging various digital and traditional media platforms to maximize reach and engagement. You will also provide ongoing support and analysis to ensure the campaigns are effective and adaptable to changing market conditions, ultimately helping clients achieve their business objectives on a global scale.
- What platforms will I be using?
You will utilize a variety of digital platforms, including LinkedIn, Facebook, and Google, to effectively manage and optimize paid advertising campaigns. This involves creating targeted ads, analyzing performance metrics, and adjusting strategies to maximize reach and engagement. Additionally, having experience with Demandbase DSP is highly advantageous, as it allows for more precise audience targeting and improved campaign efficiency, ultimately leading to better return on investment.
- What support will I receive?
You will have access to continuous learning and professional development opportunities, which include a wide range of workshops, seminars, and online courses designed to enhance your skills and knowledge. These resources will allow you to stay updated with the latest industry trends and innovations, ensuring that you remain competitive in your field. Additionally, you will have the chance to attend conferences and networking events, where you can connect with experts and peers, exchange ideas, and gain valuable insights. This comprehensive approach to learning will support your career growth and personal development, empowering you to achieve your professional goals.
- What is the expected start date for this role?
The expected start date for this role can be flexible, depending on the availability of the right candidate. We understand that potential candidates may have varying circumstances, such as current job commitments, relocation needs, or personal obligations, which might affect their ability to start immediately. Therefore, we are open to discussing and accommodating different start dates to ensure that the transition into this new role is as seamless as possible for both the candidate and our team. Typically, we aim to fill the position as soon as possible to ensure a smooth transition and onboarding process. This approach helps us maintain continuity in our operations and allows the new team member to integrate effectively into our work environment. If you have a specific timeline in mind, whether it involves a notice period with your current employer or other considerations, please feel free to mention it in your application. We are committed to working with you to find a mutually agreeable start date that aligns with both your needs and our organizational goals.
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