ACV% Stands for All Commodities Volume. It is a measure of geographical reach/placement of the product in a particular store chain, channel or geography. On an average , the higher the ACV, the higher the rate of placement of the product. For instance, a 50% ACV for Drug means, that the product sale was scanned at a point of sale (POS), within the given time-period, in 50% of the Drug Stores that IRI tracks.