Although I've primarily worked as Account Manager with responsibilities of a Social Strategist and Business Analyst, the sales cycle was also touched upon on regular intervals. Acquisition or procurement of leads from various lead generation services, teaming them with in-house efforts namely via online marketing and SEO activities. Shortlisting the potential prospects and allocating them to respective sales personnel for follow ups and maturing. Qualification of leads was done on a weekly basis and sales targets were set accordingly. Generally from the moment a sales lead is categorized as qualified, maturing the lead may take up to 45 days. This includes following up with prospects, data mining and gathering, relevant case studies, testimonials and references. Once the client is convinced and agreed on working with you, extending a contract of work. After signing off the contract, an initial invoice for mobilization is sent to client and the sales is in.