Instantánea de KBM Group
KBM Group (formerly KnowledgeBase Marketing) aims to put some smarts into your database marketing efforts. The firm provides demographic data used for marketing databases by its client companies. In addition to raw data, KBM Group helps its customers integrate their online and offline marketing strategies. It also offers database expertise and data processing services for its clients, who typically come from the financial services, health care, retail, and telecommunications sectors. Owning more than 15 offices spread throughout the world, the company is part of marketing services firm Wunderman, which itself is a key component of the Young & Rubicam Brands unit of UK-based advertising conglomerate WPP Group.